It’s the little things that count, right? Sometimes really little. In fact, as few as 16 pixels can pack a lot of branding power into your company’s online marketing if used to your advantage.
The favorites icon, or favicon, is the graphic displayed to the left of a bookmarked site in the Favorites list and in the address bar of your web browser. Creating a custom favorites icon allows your site to stand out among others in a list and reinforces the branding of your logo to your online visitors. You are able to promote your site while creating a more customized appearance within a visitor’s browser.
Creating and installing a custom favorites icon is a simple, low cost tactic that any site can use to further its online branding efforts.
If you are interested in developing a custom favorites icon for your site, let us know by calling 205.298.7655 or contact us.