By Alli Summerford
October 15, 2004
You have a web site that contains tons of information about your company and it products or services. Why would you need an additional fact sheet for your site? There are three good reasons why this very simple tactic is worth the time and relatively low cost.
- Control of design and formatting when printed
- Convenience to web site user
- Boosts in search engine positioning due to keywords contained in fact sheet
Most sites are not designed to be printer-friendly; they are designed to read online – that is, to be browser-friendly. However, the reality is that a lot of people still want a hard copy of the information they find. So, they hit “print” in their browser menu and take what comes out. Often the result includes text that is cut off on the side or is divided among multiple pages with the once careful formatting losing its effect when printed. In short, your site user ends up walking away with a marketing piece that falls short of what you would prefer. A pre-designed, printable PDF fact sheet eliminates this problem and ensures that users have an easy and branded way to print and retain hard copy information about your company. This work has the added benefit of making it easy for your site users to get what they want.
Finally, the major search engines now index and return results beyond just html pages, including additional file types such as PDF files. If the PDF file contains text that is loaded with keywords relevant to your business and services (which a company fact sheet would most certainly contain), you get the additional benefit of boosts search engine placement for those keywords. Try a Google search for my name, Alli Summerford. As of the writing of this article, the number one result is my company’s fact sheet.
Information to include in this fact sheet would include: logo, general company information, services provided, product or services images, customer testimonials, and contact information, including your web site address. To view a sample one-page company fact sheet, click here.
If you are interested in developing a custom printable company fact sheet for your web site, let me know by calling 205.298.7655 or emailing firstname.lastname@example.org.