We developed the first website for Nashville-based artist Bill Puryear 15 years ago. This was a time before smart phones, responsive web design, and the ease of a content management system like WordPress. This website served him well for years, but in recent years became out-of-date as web technology and the ways we access the internet evolved.
If you are a regular reader of our news and web design, and marketing resources, you will have heard me talk about the lifespan of a website and how to gauge when it is time for a refresh. For more on that topic, see this post and this post. The upshot is this:
when the technology, user behavior, and/or design trends have outpaced your website, it is time.
Depending on the site and the pace of these advances, that timeframe can range from 3-5 years. So, when a website reaches its decade birthday, it is absolutely time.
In Bill’s case, the older site meant that his body of work, with its gorgeous landscapes and colors, was missing an opportunity to shine to its best advantage on higher resolution screens as well as on mobile screens. It further meant that it became hard to maintain and keep secure, and it was no longer the hard-working asset it ought to be.
We were thrilled when we were able to begin giving his artwork a new and better-suited platform. A full website redesign is also an excellent opportunity for a site owner to revisit content, adding and deleting as necessary to update and tailor the content to the intended audience. We focused on bringing all these improvements together in Bill’s new website.
To keep costs reasonable, we built this semi-custom website with the Divi builder, which offers infinite customization possibilities while reducing the programming time required for a fully custom website. Please check out Bill’s website and beautiful artwork here.
It was truly our pleasure. Web design is a ton of fun when you are working with such gorgeous images.