Next up in our feature-color series is the ever-sunny, happiness-inducing yellow. Yellow is the perfect choice for a brand that seeks to evoke feelings of optimism and cheerfulness and warmth. Think about brands such as IKEA, Snapchat, Best Buy, Ferrari, and Subway.
I find the use of yellow in a variety of superhero logos particularly interesting. Yellow is associated with confidence, optimism, and of course energy. What better color for a superhero? If you ever doubted the power of this color, I imagine that ought to settle it. I mean, it is the color of the sun after all.
Beyond its use in logos, yellow brings its power to warm and cheer to photography in a very persuasive way. Browse through the gallery of sunshine below to feel what yellow can do visually. Can you put this to work for your brand, in your website, in your social media marketing? Enjoy!