The Value of Fresh Content on Your Website
When you land on a website and you see that their last post was from 2017, what is your impression of that business? Not good, right? The opposite is, of course, also true. That is, when you interact with a company online, whether it is their website or a post on social media and they are active, current, and dynamic, what do you think?
As a business, you make an impact, good and bad, online with the freshness of your website and other online content. Users will make a judgment about your business based on that freshness. I like to keep things straight-forward; I also like food. So, this fresh v. stale concept makes sense to me as an analogy for this vital piece of doing business today. Which would you rather eat?
You don’t want your business to be a stale strawberry, do you?
The Cost of Stale
It isn’t just your potential customers that judge you on your freshness. Google makes evaluations about the quality of your business and bases rankings, in part, on how dynamic your business is online. How often are you updating your website? How often are you updating your Google My Business profile? These activities matter.
There is a temptation to set it and forget it with your website. You know you need one, you hire a web company to take of that for you, and you promptly forget about it until something is wrong or someone complains. This approach is a silent killer to your company’s marketing and online reputation. Your stale internet presence is out there 24/7 making exactly the opposite impression you would want.
So, let’s get fresh!
We love working with small businesses to develop creative ideas for online marketing. Make 2020 the year that you fully engage in your online marketing. We are here to make that painless (and FRESH).