By Alli Summerford January 15, 2004 I hope this newsletter finds your 2004 off to a good start! I wanted to write with some ideas for possible New Year’s Resolutions […]
SEO (Search Engine Optimization): A Case Study – The Beach Trail Cottages
By Alli Summerford April 15, 2003 Before undergoing an SEO (Search Engine Optimization) program, The Beach Trail Cottages (BTC) web site had never generated a confirmed lead, much less a […]
Domain Name Renewal Reminder
By Alli Summerford April 15, 2002 Many of you have now had your sites up for a couple of years so I wanted to take this time to remind you […]
Search Engine Positioning Spam
By Alli Summerford January 15, 2002 We have all received unsolicited email that starts something like this, “Your web site is not listed in X search engines — can you […]
Content Keeps Them Coming Back: Content is King
By Alli Summerford October 15, 2001 What makes a web site sticky? That is, what makes users stay in your site once they find it, and what makes them want […]
The Keyword for Many Search Engines is Money
The last twelve months have seen a significant shift in the way search engines generate revenue and prioritize the inclusion of web sites in their databases. Historically, registering with the […]
