Here’s How (and Why You Should).
If someone asked ChatGPT to recommend a business like yours, would you show up?
More and more people are turning to AI to make purchasing decisions. And as of November 10, 2026, businesses have a new way to influence the information ChatGPT knows about them.
OpenAI just launched Businesses in ChatGPT, a new feature that allows business owners to claim and manage their business profiles directly within ChatGPT.
Think of it a little like claiming your Google Business Profile, but for the growing world of AI-powered search.
Why Should You Claim Your Business?
Until now, ChatGPT has largely relied on information from websites and other online sources to learn about businesses. With the new Business Hub, you can provide that information directly.
Once your business is verified, you can:
- Manage your business information. Update your description, website, business category, logo, and other relevant details.
- Help ChatGPT provide accurate answers. Give the platform current information about what your business offers.
- Track your visibility. See how often ChatGPT references your business, how many people click through to your website, and what topics are associated with your business.
- Share product information. If you sell products, you may be able to upload a product feed with current pricing and availability.
Will claiming your profile guarantee that ChatGPT recommends your business? No. But it gives you a new way to help ensure the information available about your company is accurate and useful.
How to Claim Your Business on ChatGPT
The process is fairly straightforward.
Step 1: Visit ChatGPT Business Hub.
Head to chatgpt.com/business-hub and sign in to your ChatGPT account.
Step 2: Find your business.
Search for your company by name and select the correct listing. Some eligible online businesses may also have the option to create a new profile if one doesn’t already exist.
Step 3: Verify your connection to the business.
Follow the instructions to confirm you’re authorized to represent the company. Depending on the options available, this may involve verifying a business phone number, business email, website domain, or Shopify account.
Step 4: Complete identity verification.
After your claim is approved, you’ll need to complete a separate identity verification to unlock profile editing and analytics. This may require identification and business documentation.
Step 5: Update your profile and explore your insights.
Once approved, review your business description, website, logo, and other available fields. Make sure your information is accurate and consistent with your website.
You can also explore the Insights dashboard to see how your business is appearing in ChatGPT conversations. We learned our business was mentioned 15 times in the past 28 days!
Why Now?
This feature is brand new, and OpenAI is still rolling out capabilities to different types of businesses.
Businesses that get started early can begin managing their information and learning from their visibility data while others are still figuring out the platform!
Claim your business now and be ahead of the curve!
The way people discover businesses is changing. This is one simple way to start keeping up.
