The new year, of course, is a time to reflect on your goals and make positive changes that will help you reach them. For many, this means setting a personal […]
How To
The Power of Before and After
How to Craft a Strong Marketing Message What is your customer actually buying when purchasing your product? Theodore Levitt, the father of modern marketing, said it best: “People don’t want […]
Color Study Part 2: Choosing Your Brand Colors
In Part 1 of this Brand Colors series, we covered color theory and psychology. Now that we know the power of colors and how they can be used to create […]
Instagram Hashtags for Small Businesses | A Guide
Instagram hashtags can be confusing for the small business owners I talk to regularly. You probably already know this much, but a hashtag is a combination of letters and/or numbers […]
How to Link Your Instagram Account and Facebook Page
Having a strong social media presence is one of the most cost effective ways to market your small business. And when it comes to social media platforms, Facebook and Instagram […]
The Importance of Google Reviews for Small Businesses
We have written in the past about the importance of Google reviews for a small business. Aside from a good website, I would argue that if a small, local business […]
