Best practices for Mobile SEO are not unlike the basics of SEO for a website: provide high quality content and a good user experience. With mobile, you just need to apply those practices across a wider range of platforms and services. Marketing doesn’t end with your website; you need to claim, optimize, contribute, and engage with users across a wider range of locally-oriented sites like Facebook, Yelp, Google+Local, local directories, and market-specific sites in your area.