With Google’s algorithm change (April 21, 2015), having a mobile-friendly website is no longer optional. But what does that mean? In the most basic terms, mobile-friendly means that a website … Continue reading
Can I use an image I find on Google Images in my website?
Short Answer: Probably not. Longer Answer: If you don’t have permission to use the image through a license/image subscription or written permission from the owner of the image, you are … Continue reading
Do I need a separate mobile website?
While it used to be standard practice to have separate sites for desktop and mobile users, that is no longer the case. We recommend using responsive web design in building … Continue reading
What is black hat SEO?
As the name implies, black hat SEO tactics are those that are meant to trick the search engines or site users in an effort to create a shortcut to higher … Continue reading
What is a KPI?
An acronym for Key Performance Indicators. This term refers to the metrics used to measure progress towards defined organizational goals. After a company has defined its mission and subsequent goals, … Continue reading
What is PPC?
Pay Per Click (PPC) is a type of Internet advertising that lists your site in a designated “sponsored sites” area within the search results in response to a query using … Continue reading
