A website that is launched with no attention to the marketing side of things will likely fall short of its owner expectations. Users must be able to easily find your site either by searching for your company name or by searching for keywords related to your business. The search engines “crawl” or “spider” web sites and store information about them in their databases. Therefore, you must ensure that the information they gather from your site is the most relevant to your business. This is done, in part, by developing targeted titles and descriptions within the code of the web site. In addition, your site needs to be loaded with high-quality, original content related to your business. You can further get the word out about your site through various social outlets. We are happy to discuss all aspects of marketing your new site and help you develop a plan that will the word out and the traffic coming in.
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