The first and most important step is to assess your Internet objectives. By knowing where you want to go and what you want to accomplish, you will get the most out your Internet marketing dollars. The best place to start is with a little research. Search online for web sites within your industry and for your competitor’s sites. What do you like? What do you not like in reviewing these websites? By doing so, you can get great ideas and develop a better understanding of the market and your competition within it. For a detailed description of the process, see our Step-by-Step Guide to Getting Your Business on the Internet.
