As the name implies, black hat SEO tactics are those that are meant to trick the search engines or site users in an effort to create a shortcut to higher […]
SEO & Internet Marketing
What does SERPs mean?
An acronym for Search Engine Results Pages. This term is used to describe the list of web sites that are returned by the search engines in response to a query […]
What are META tags?
META tags are included in the <head> section of the html code that makes up a web page. They include both a description and a keywords variety. In the past, […]
What is a KPI?
An acronym for Key Performance Indicators. This term refers to the metrics used to measure progress towards defined organizational goals. After a company has defined its mission and subsequent goals, […]
What is an ALT tag?
“ALT” stands for alternative representation and originated as a way for users to read what an image is supposed to be in the event that the image is not viewable. […]
What is PPC?
Pay Per Click (PPC) is a type of Internet advertising that lists your site in a designated “sponsored sites” area within the search results in response to a query using […]