By Alli Summerford October 15, 2004 You have a web site that contains tons of information about your company and it products or services. Why would you need an additional […]
Branding with the Favorites Icon
It’s the little things that count, right? Sometimes really little. In fact, as few as 16 pixels can pack a lot of branding power into your company’s online marketing if […]
No One Can Find My Site, What Do I Do? SEO 101
Search Engines 101 – Part #1 By Alli Summerford April 15, 2004 Sorry, there is no quick fix to this problem. And, with over 90% of all Internet traffic guided […]
Web Site New Year’s Resolutions
By Alli Summerford January 15, 2004 I hope this newsletter finds your 2004 off to a good start! I wanted to write with some ideas for possible New Year’s Resolutions […]
SEO (Search Engine Optimization): A Case Study – The Beach Trail Cottages
By Alli Summerford April 15, 2003 Before undergoing an SEO (Search Engine Optimization) program, The Beach Trail Cottages (BTC) web site had never generated a confirmed lead, much less a […]
Domain Name Renewal Reminder
By Alli Summerford April 15, 2002 Many of you have now had your sites up for a couple of years so I wanted to take this time to remind you […]
Search Engine Positioning Spam
By Alli Summerford January 15, 2002 We have all received unsolicited email that starts something like this, “Your web site is not listed in X search engines — can you […]
Content Keeps Them Coming Back: Content is King
By Alli Summerford October 15, 2001 What makes a web site sticky? That is, what makes users stay in your site once they find it, and what makes them want […]
The Keyword for Many Search Engines is Money
The last twelve months have seen a significant shift in the way search engines generate revenue and prioritize the inclusion of web sites in their databases. Historically, registering with the […]
Internet Marketing Tips – Using Email to Grow Your Business
By Alli Summerford January 15, 2001 Driving targeted traffic to your site and integrating your web site into the way you do business can be a challenge. But, it is […]
