By Alli Summerford April 15, 2005 You know the problem. You have found the site you needed, and you think you have found the product, but you have a couple […]
Get [Google] Local – Bringing Internet Success to Your Own Backyard
By Alli Summerford January 15, 2005 Google has a new search service which may prove to be an important component of the future of online searching – local listings. If […]
Integrating a Printable Company Fact Sheet into Your Web Site
By Alli Summerford October 15, 2004 You have a web site that contains tons of information about your company and it products or services. Why would you need an additional […]
Branding with the Favorites Icon
It’s the little things that count, right? Sometimes really little. In fact, as few as 16 pixels can pack a lot of branding power into your company’s online marketing if […]
No One Can Find My Site, What Do I Do? SEO 101
Search Engines 101 – Part #1 By Alli Summerford April 15, 2004 Sorry, there is no quick fix to this problem. And, with over 90% of all Internet traffic guided […]
Web Site New Year’s Resolutions
By Alli Summerford January 15, 2004 I hope this newsletter finds your 2004 off to a good start! I wanted to write with some ideas for possible New Year’s Resolutions […]
SEO (Search Engine Optimization): A Case Study – The Beach Trail Cottages
By Alli Summerford April 15, 2003 Before undergoing an SEO (Search Engine Optimization) program, The Beach Trail Cottages (BTC) web site had never generated a confirmed lead, much less a […]
Domain Name Renewal Reminder
By Alli Summerford April 15, 2002 Many of you have now had your sites up for a couple of years so I wanted to take this time to remind you […]
Search Engine Positioning Spam
By Alli Summerford January 15, 2002 We have all received unsolicited email that starts something like this, “Your web site is not listed in X search engines — can you […]
Content Keeps Them Coming Back: Content is King
By Alli Summerford October 15, 2001 What makes a web site sticky? That is, what makes users stay in your site once they find it, and what makes them want […]
