How to Craft a Strong Marketing Message What is your customer actually buying when purchasing your product? Theodore Levitt, the father of modern marketing, said it best: “People don’t want … Continue reading
Branding
Color Study Part 2: Choosing Your Brand Colors
In Part 1 of this Brand Colors series, we covered color theory and psychology. Now that we know the power of colors and how they can be used to create … Continue reading
Your Brand Colors: A Two-Part Series
Part 1: Psychology and Theory of Color Colors are powerful—really powerful. Colors provide micro-signals to our brains that quietly influence the way we feel and behave. When I first learned … Continue reading
A Small Business Guide to Instagram
Instagram has become one of the best marketing platforms around. With over 500 million daily active users, Instagram can make finding new customers and staying connected with existing customers a … Continue reading
How About Your About Page?
When is the last time you gave this workhorse-of-a-page a fresh look? Not sure it matters enough to take the time? Take a look at your analytics. There’s a very … Continue reading
Who is Your Audience?
In our small business marketing, we tend to plow headlong into ideas and initiatives for one of two reasons: The competition is doing it; We like the idea. Hang on, … Continue reading
