Part 1: Psychology and Theory of Color Colors are powerful—really powerful. Colors provide micro-signals to our brains that quietly influence the way we feel and behave. When I first learned … Continue reading
Branding
A Small Business Guide to Instagram
Instagram has become one of the best marketing platforms around. With over 500 million daily active users, Instagram can make finding new customers and staying connected with existing customers a … Continue reading
How About Your About Page?
When is the last time you gave this workhorse-of-a-page a fresh look? Not sure it matters enough to take the time? Take a look at your analytics. There’s a very … Continue reading
Who is Your Audience?
In our small business marketing, we tend to plow headlong into ideas and initiatives for one of two reasons: The competition is doing it; We like the idea. Hang on, … Continue reading
Making Everyday Email Work for You
Email Signatures with Personality We use email so often that we don’t really think about what it can do for us beyond communicating the intended message. I am not talking … Continue reading
So Blue-tiful
On we go in our exploration of color and how it can inspire and influence your marketing and branding. We focus today on blue. Blue is beautiful, bold, and blissful. … Continue reading
