What’s your elevator pitch—you know, that 60-second summary of what you do and why you do it? While it can be good to have a longer version of your what […]
Branding
![Your [Digital] Elevator Pitch](https://dandelionmarketing.com/wp-content/uploads/2021/04/your-digital-elevator-pitch-01-200x200.jpg)
The Power of Before and After
How to Craft a Strong Marketing Message What is your customer actually buying when purchasing your product? Theodore Levitt, the father of modern marketing, said it best: “People don’t want […]
Color Study Part 2: Choosing Your Brand Colors
In Part 1 of this Brand Colors series, we covered color theory and psychology. Now that we know the power of colors and how they can be used to create […]
Your Brand Colors: A Two-Part Series
Part 1: Psychology and Theory of Color Colors are powerful—really powerful. Colors provide micro-signals to our brains that quietly influence the way we feel and behave. When I first learned […]
A Small Business Guide to Instagram
Instagram has become one of the best marketing platforms around. With over 500 million daily active users, Instagram can make finding new customers and staying connected with existing customers a […]
How About Your About Page?
When is the last time you gave this workhorse-of-a-page a fresh look? Not sure it matters enough to take the time? Take a look at your analytics. There’s a very […]
