When is the last time you gave this workhorse-of-a-page a fresh look? Not sure it matters enough to take the time? Take a look at your analytics. There’s a very … Continue reading
Branding
Who is Your Audience?
In our small business marketing, we tend to plow headlong into ideas and initiatives for one of two reasons: The competition is doing it; We like the idea. Hang on, … Continue reading
Making Everyday Email Work for You
Email Signatures with Personality We use email so often that we don’t really think about what it can do for us beyond communicating the intended message. I am not talking … Continue reading
So Blue-tiful
On we go in our exploration of color and how it can inspire and influence your marketing and branding. We focus today on blue. Blue is beautiful, bold, and blissful. … Continue reading
Hello, Yellow!
Next up in our feature-color series is the ever-sunny, happiness-inducing yellow. Yellow is the perfect choice for a brand that seeks to evoke feelings of optimism and cheerfulness and warmth. … Continue reading
Orange You Wild About Color?
🍊🍊🍊🍊🍊🍊🍊🍊🍊 It’s rich and lush and juicy. It’s a color that gets less design love than the likes of blue and green, but it offers a punch that’s unique and … Continue reading
