In Part 1 of this Brand Colors series, we covered color theory and psychology. Now that we know the power of colors and how they can be used to create […]
How To
Instagram Hashtags for Small Businesses | A Guide
Instagram hashtags can be confusing for the small business owners I talk to regularly. You probably already know this much, but a hashtag is a combination of letters and/or numbers […]
How to Link Your Instagram Account and Facebook Page
Having a strong social media presence is one of the most cost effective ways to market your small business. And when it comes to social media platforms, Facebook and Instagram […]
The Importance of Google Reviews for Small Businesses
We have written in the past about the importance of Google reviews for a small business. Aside from a good website, I would argue that if a small, local business […]
Let’s Take Stock | How to Use Stock Photography Effectively
So, here’s how this works. I ran across this very fetching lizard, knew that he needed a moment in the spotlight (or more accurately, that I wanted to use him […]
Take Action with CTAs
What is a CTA you ask? It is a Call to Action, and it is used on a website to move a casual site visitor to take the desired action. […]