Using slow times to build for tomorrow Thank you, Moz for this very useful Whiteboard Friday last week on the topic of Crisis Adaptation. If you are a small business […]
How About Your About Page?
When is the last time you gave this workhorse-of-a-page a fresh look? Not sure it matters enough to take the time? Take a look at your analytics. There’s a very […]
5 Easy Things to do This Week
For Your Small Business Using Google My Business Are you the owner of a small, local business? This series is for you! This is our way of helping all the […]
Who is Your Audience?
In our small business marketing, we tend to plow headlong into ideas and initiatives for one of two reasons: The competition is doing it; We like the idea. Hang on, […]
Spring Cleaning for Websites
Spring cleaning isn’t just for your home or office. This is a great time of year to freshen up your website and its content. When is the last time you […]
Social Media Image Size Cheat Sheet
I love a helpful resource! I mean, who doesn’t. I ran across this one in my morning reading, and it’s so helpful, it qualifies for sharing with all of you. […]
Making Everyday Email Work for You
Email Signatures with Personality We use email so often that we don’t really think about what it can do for us beyond communicating the intended message. I am not talking […]
Fresh v. Stale
The Value of Fresh Content on Your Website When you land on a website and you see that their last post was from 2017, what is your impression of that […]
Marketing Tip: Update Google My Business Today
NOTE: This tip assumes that you have already claimed your Google My Business (GMB) listing for your local business. If you haven’t, then your tip for the day is to […]
So Blue-tiful
On we go in our exploration of color and how it can inspire and influence your marketing and branding. We focus today on blue. Blue is beautiful, bold, and blissful. […]