How to Craft a Strong Marketing Message What is your customer actually buying when purchasing your product? Theodore Levitt, the father of modern marketing, said it best: “People don’t want […]
Color Study Part 2: Choosing Your Brand Colors
In Part 1 of this Brand Colors series, we covered color theory and psychology. Now that we know the power of colors and how they can be used to create […]
Instagram Hashtags for Small Businesses | A Guide
Instagram hashtags can be confusing for the small business owners I talk to regularly. You probably already know this much, but a hashtag is a combination of letters and/or numbers […]
MVC Residential Design Launches New Site
We recently had the honor of working with MVC Residential Design on their new website and branding. Matt Costanzo, the owner of MVC Residential Design, specializes in designing breathtaking homes […]
Is Your Website a Trick or a Treat?
One thing I distinctly remember from my years of trick-or-treating on Halloween (ah, the good old days) is that there were always a couple houses that gave out the worst […]
Your Brand Colors: A Two-Part Series
Part 1: Psychology and Theory of Color Colors are powerful—really powerful. Colors provide micro-signals to our brains that quietly influence the way we feel and behave. When I first learned […]
How to Link Your Instagram Account and Facebook Page
Having a strong social media presence is one of the most cost effective ways to market your small business. And when it comes to social media platforms, Facebook and Instagram […]
TWIN Launches New Website
We have worked with TWIN Construction for many years and are so grateful to be their longtime partner in online marketing. We’ve helped them with four redesigns over the years. […]
The Importance of Google Reviews for Small Businesses
We have written in the past about the importance of Google reviews for a small business. Aside from a good website, I would argue that if a small, local business […]
Content Creation Got You Down?
You are not alone. I hear this particular pain point a lot. Actually, a lot, a lot. Whether you are running a commercial real estate company, a medical practice, a […]
